The South Asian Spelling Bee presents a platform that provides all South Asian students with an opportunity to hone and demonstrate their skills while in direct competition with their peers. This unique national spelling bee encourages and promotes South Asian academic talents across the United States and by presenting a look inside a South Asian student’s life by broadcasting the spelling bee contest as a series on Sony Entertainment Television (SET) Asia.
Kawan KitchenMate is a television cookery show for Desi Americans: how basic ingredients on their grocery list and the contents in their fridge can be used to make innovative & tasty dishes they can use on a weekly basis. Touchdown Media – came up with this unique concept of having a cooking reality show that includes a very strong message of not wasting food that people often don’t realize. The concept itself has become the USP of the show. Since it’s a show for Desi Americans, it promotes and supports the South Asian community settled in the USA and their story of living the American dream. KKM also has a YouTube channel where people can view everything from the previous episodes to the Behind the scenes – what really goes on to making the show. This keeps the audience closely connected with the show and it’s team of people. Touchdown Media assured to deliver the quality of the show that has impacted several TV and food lovers to follow it on any possible medium that’s available out there. It airs on the no.1 South Asian channel – Star Plus.
The CricketBee is a contest that tests the knowledge of cricket enthusiasts across the country. It happens via written and oral tests across different cities. Cricket is highly followed especially in the South Asian communities but with MoneyGram Cricketbee organized by Touchdown Media – it is open to anyone and everyone who follows and loves cricket. Money Gram Cricket bee was launched last year in 2016 and turned out to be a very successful event as people from all areas and interests participated in huge numbers. With that response, the Cricket bee is going to take place again this year. Its success story has been featured in many newspapers, social media platforms and various digital channels. What makes Cricket bee stands out is, unlike quiz shows, the CricketBee is conducted so that contestants are actually competing with themselves and the question posed to them as opposed to their peers.