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  • I have worked with Rahul Walia and the team at Touchdown Media for almost 8 years. During that time, I have come to consider them as 'my team' because of the commitment and dedication

    Yash Raj Films

  • It has been my experience that many people are 'idea' people and can paint a rosy picture. Far more rare are those people who can execute. Touchdown Media executes.

    Echostar Communications LLC

  • Touchdown has always been very professional, very pro-active and very creative in implementing grassroots programs for us.

    Western Union

  • We are on the threshold of making the House of Spices brand a household name and feel that Touchdown Media fit the bill perfectly. 'Made Fresh. Made Pure.

    House of Spices

  • I have worked with Rahul in different campaigns targeting the South Asian community in the United States.

    Echostar Satellite, LLC

Target Audience Insights

A DEMOGRAPHIC SNAPSHOT OF SOUTH ASIANS IN THE UNITED STATES

SOUTH ASIAN AMERICANS LEADING TOGETHER (SAALT.ORG) - February 2012

Download it here

The South Asian community in the United States includes individuals who trace their ancestry to Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka. The community also includes members of the South Asian diaspora – past generations of South Asians who originally settled in other parts of the world, including Africa, Canada, the Caribbean, Europe, the Middle East, and other parts of Asia and the Pacific Islands.

Key Facts:

  • There are approximately 3.4 million (updated numbers from 2010 US Census) South Asians in the US.
  • South Asians comprise the fastest growing Asian American ethnic group in the US between 2000 and 2010.
  • The four largest South Asian groups in America are the Indian, Pakistani, Bangladeshi, and Sri Lankan communities.

Top 5 U.S. Metropolitan Areas for Selected South Asian Groups, 2010:

Bangladeshi
  • 1. New York
  • 2. Washington DC
  • 3. Detroit
  • 4. Los Angeles
  • 5. Philadelphia
Bhutanese
  • 1. Dallas
  • 2. Atlanta
  • 3. Houston
  • 4. Los Angeles
  • 5. Phoenix
Indian
  • 1. New York
  • 2. Chicago
  • 3. Washington DC
  • 4. Los Angeles
  • 5. San Francisco
Nepali
  • 1. New York
  • 2. Washington DC
  • 3. Dallas
  • 4. Boston
  • 5. San Francisco
Pakistani
  • 1. New York
  • 2. Houston
  • 3. Chicago
  • 4. Washington DC
  • 5. Dallas
Sri Lankan
  • 1. New York
  • 2. Los Angeles
  • 3. Washington DC
  • 4. San Francisco
  • 5. Dallas