multicultural
marketing & advertising

resources

  • I have worked with Rahul Walia and the team at Touchdown Media for almost 8 years. During that time, I have come to consider them as 'my team' because of the commitment and dedication

    Yash Raj Films

  • It has been my experience that many people are 'idea' people and can paint a rosy picture. Far more rare are those people who can execute. Touchdown Media executes.

    Echostar Communications LLC

  • Touchdown has always been very professional, very pro-active and very creative in implementing grassroots programs for us.

    Western Union

  • We are on the threshold of making the House of Spices brand a household name and feel that Touchdown Media fit the bill perfectly. 'Made Fresh. Made Pure.

    House of Spices

  • I have worked with Rahul in different campaigns targeting the South Asian community in the United States.

    Echostar Satellite, LLC

South Asian Media

South Asians are a highly affluent, well-educated and consumer-oriented population. According to the US Census Bureau, sixty-four percent have a bachelor's degree or higher, and one in 10 Indian Americans is a millionaire.

The median household income of South Asians is more than $64,000 (higher than any other ethnic/race groups and 50 percent higher than the national average).

The South Asian consumer spends double the money on cable and satellite television as the average US consumer, yet this tech-savvy group has a strong online presence.

Though they are well acculturated, the majority of South Asian Americans stay connected with their cultural heritage through media and language.

Below is a list of some South Asian Media. At Touchdown Media, we specialize in providing clarity in the cluttered environment. Contact us to understand how we can help you navigate this diverse landscape.

Aaj Tak
Aapka Colors
Ajit Weekly
ARY Digital
AtlantaDunia.com
ATN Bangla
ATN Television Network
AVS (Asian Variety Show)
Awam New York
B4U
Bangla Patrika
Bangla Weekly Parichoy
Channel i
Darpon
Des Pardes Times International Inc.
Desh Videsh
Desi Talk
DesiClub.com
Dishant.com
Divya Bhaskar
Diya Magazine
Eastern Broadcasting Corporation Radio - New Jersey
Easy 96 Radio - New York
ETC Punjabi
ETV Telegu
Express India
Eye on Asia WNBC
Filmicafe.com
Fun Asia Radio - Dallas
GaramChai.com
Gemini TV
GEO TV
Gujarat Darpan
Gujarat Samachar
Gujarat Times
HindustanTimes.com
Hum Tum City Radio - Houston
HumDesi Radio
ImaginAsian TV
India Abroad
India Bulletin
India Currents
India Herald
India in New York
India Journal
India New England News
India Post
India This Week
India Today
India Tribune
India Waves TV
India West
Indian American
Indian Express
IndiaTimes.com
Indo American News
Indo Canadian Times
IndoLink
IndUS Business Journal
ITV & Vision of Asia Channel 63
Jus Punjabi
Kairali TV
Kerala Express
Khabar
KTV
Life OK
Little India
MAA TV
Manoranjan
Masala Radio - Houston
MeraSangeet.com
Movie (Indian Franchise MAGAZINE)
MyBindi.com
Multicultural Radio Broadcasting Inc.
Namaste America
Nazar TV
New York Awam
News India Times
NTV Bangla
Pakistan Chronicle Weekly News
Pakistan Express (B/W)
Pakistan Journal Weekly News
Pakistan Link Publications
Pakistan News
Pakistan News Service (PakNews.com)
Pakistan Post
Pakistan Times
Pakistan Today
Palken Radio Program
PTC Punjabi
Punjab Guardian
Punjabi Duniya
QPTV Light of Asia TV
Radio Humsafar - Bay Area
Rediff.com
Saathee
SAB TV
Sada-e-Pakistan NY
Sahara TV
Sandesh
Sanjha Punjab TV Network
Saptahika Bangalee
SeattleGuru-Portland
SeattleIndian.com
SET Max
Shamol Bangla TV Channel
Sher-e-Punjab
Showbiz India
Silicon India
Siliconeer
Sitaarre TV
Sony Entertainment TV
Sounds of India Radio - Boston
South Asian Insider
Southasian Chronicle Weekly
Spirit of India Radio - DC
Star Gold
Star Plus
Star Vijay
Stardust (Indian Franchise MAGAZINE)
Sulekha.com
Sun TV
Surya TV
Teja TV
Telugu Naadi
Telugu Times
Ten Sports
The Anjali Show
The New WCNJ 89.3 FM
The Pakistani
Thendral (Magazine)
Thikana
TimesOfIndia.com
Trikone Magazine
TV Asia
Udaya TV
Urdu Times
Voice of Asia
Weekly Bangladesh
Weekly Parichoy
Zee Cinema
Zee Kannada
Zee Marathi
Zee Smile
Zee Telugu
Zee TV
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